With the Launch of Vitamin Water 10™ this site was released as a viral campaign site showing Mother Nature and her staff of animals. Set in a corporate "boring" environment and their fight against the "great" taste of Vitamin Water 10, the threat it posses to nature and regular tap water.

Art Direction/Design (Just have to point out : yes it is meant to look like shit :D )

Link: Water Inc.
Agency: BBH NYC
Creative Director: Craig Smith